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The security industry is booming! SSL is a must for any website owner that needs to secure data in transit – credit card numbers, email addresses, passwords, personal information, etc. Even more, Google recently announced that it's made SSL as a ranking factor in their algorithm. In a nutshell, websites that have SSL installed will get a ranking boost, as part of their effort to move to an "HTTPS everywhere" environment.
That's right, not only will SSL certificates increase the security and trust of a website, but they will now help a site rank better in Google… and who doesn't want that?! The bottom line is: if someone has a website, they need an SSL certificate. That's where the industry is moving and site-owners don't want to get left behind. Now that everyone needs them, the question then becomes: how will people get them?